Arbonne’s continued growth and success culminated in the need for a much larger venue to ensure the increasing delegate numbers could be accommodated.
The International Convention Centre in Birmingham was chosen not only because of this, but because of its central location and easy access. Hall 1 with its raked auditorium was used for conference, and a simple but stunning presentation set was designed utilising the in-house staging.
A single wide screen, together with LED and theatrical lighting transformed the set between presentations, and floor length voiles added softness and a touch of glamour. The use of live camera and specially created presentation graphics added impact.
In Hall 4 we created a dynamic exhibition space and catering area, with a fast turnaround for the evening Awards Ceremony and Gala Dinner which featured live entertainment from the Paul Pashley Band.
A highlight of the conference for many delegates was the incredibly moving but uplifting motivational address by Katie Piper – one that will remain in many people’s memories for a long time.